联合利华公司LOGO设计理念

今天艺点意创小编为大家提供联合利华公司LOGO的图片,并且解读联合利华公司LOGO的设计理念和标志寓意。

联合利华公司logo设计理念和寓意

联合利华新logo设计由25种图案构成，分别代表一种活力和产品品牌。Sun/太阳活力的象徵，人类赖以维生的自然资源，一切生命的起源 Our primary natural resource. All life begins with the sun-the ultimate symbol of vitality. It evokes Unilever’s origins in Port Sunlight and can represent a number of our brands. Flora,Slim-Fast and OMO all use radiance to communicate their benefits.DNA/ 基因双螺旋线形状，代表生命的起源和生化科学，更是健康生活的关键 The double helix,the genetic blueprint of life and a symbol of bio-science. It is the key to a healthy life. The sun is the biggest ingredient of life,and DNA the smallest.Bee/ 蜜蜂创造力、传播、辛勤工作，和物种多样性，象徵环境带来的机遇和挑战 Represents creation,pollination,hard work and bio-diversity. Bees symbolize both environmental challenges and opportunities.Hand/ 手象徵感性、关心与需求 A symbol of sensitivity,care and need. It represents both skin and touch.Flower/花朵芳香，与「手」图案组合时，代表滋润乳液或乳霜 Represents fragrance. When seen with the hand,it represents moisturizers or cream.Hair/ 发丝美丽的象徵，与「花朵」图案组合时，令人联想到乾净、芬芳；与「手」的图案组合时，则代表柔软 A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.Palm Tree/棕榈树多样的自然资源，也是天堂的象徵 A nurtured resource. It produces palm oil as well as many fruits-coconuts,bananas and dates-and also symbolizes paradise.Sauces or speads/ 调味酱代表混合与搅拌，表达混合香味、增添滋味之意 Represents mixing or stirring. It suggests blending in flavors and adding taste.Spoon/ 汤匙 象徵营养、口味与烹饪 A symbol of nutrition,tasting and cooking.Bowl/ 碗满满一碗充满香味的食物，亦代表即食食品、热饮或汤品 A bowl of delicious-smelling food. It can also represent a ready meal,hot drink or soup.Spice and flavours/ 调味料及辣椒代表辣椒或新鲜配料 Represents chili or fresh ingredientsFish/ 鱼象徵食品、海水或淡水 Represents food,sea or fresh water.Sparkle/ 火花明亮、健康、活力闪耀 Clean,healthy and sparkling with energy.Bird/ 小鸟象徵自由，从琐事中解脱，尽情享受生活乐趣 A symbol of freedom. It suggests a relief from daily chores,and getting more out of life.Recycle/ 循环实现持续做好环保的承诺 Part of our commitment to sustainability.Lips/ 嘴唇象徵美丽、美貌与品味兼具 Represent beauty,looking good and taste.Ice cream/ 冰淇淋休闲、愉悦及享受 A treat,pleasure and enjoyment.Tea/ 茶植物或从植物萃取的菁华，例如茶叶，也是成长与耕耘的象徵 A plant or an extract of a plant,such as tea. Also a symbol of growing and farming.Particles/ 微粒代表科学、泡沫与活跃 A reference to science bubbles and fizz.Frozen/ 冰冻植物是新鲜的象徵，代表个人清洁，与「衣物」图案一起使用，则代表衣物洗护 The plant is a symbol of freshness,the snowflake represents freezing. A transformational symbol.Wave/ 浪花乾净、清新与活力，代表个人清洁，与「衣物」图案一起使用，则代表衣物洗护 Symbolizes cleanliness,freshness and vigour either as personal washing or as a laundry icon (with the shirt)Liquid/ 水滴 代表乾净的水和纯净 A reference to clean water and purity.Container/ 容器代表包装，一瓶个人使用的乳液 Symbolizes packaging-a pot of cream associated with personal care.Clothes/ 衣物 代表美丽乾净的衣物 Represent fresh laundry and looking good.Heart/ 心象徵爱、呵护与健康 A symbol of love,care and health.对新logo设计由25种图案所蕴涵的意义非常感兴趣 免费设计同款LOGO

logo是一个企业品牌的标志，一个好的logo能够让人们更容易记住这个企业，logo的设计好坏就直接决定了这个企业的辨识程度，从而直接影响企业的生存发展。那么在设计时要注意些什么问题呢？又应该怎样设计呢？

一、logo的艺术性

凡经过设计的非自然logo都具备某种程度的艺术性。既符合适用要求，又符合美学准则。给人以美感，是对其艺术性的根基要求。普通来说，艺术性强的logo更能吸引和感染人，给人以强烈和深入的印象。logo的高度艺术化是时代和文化进步的需要，是人们越来越高的文化素质的体现和审美心理的需要。

二、logo设计的意义

在飞速发展的当今社会，人们快速的生活方式，简单、抽象的logo更容易被观者记忆于心，因此logo的设计更具有创意性以及形式美感。

三、logo的永远性

logo与广告或其它宣传品不同，普通都具备长期的使用代价，不轻易改动。

四、LOGO设计要简约为美

艺点意创品牌设计是全国知名的vi设计、logo设计、品牌设计和品牌策划公司,以全局化思维系统性构建品牌体系,是优秀的全案品牌整合创新体,用最好、最专业的创意塑造品牌，为营销服务。

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